The shift toward clean labels is not a passing trend but a profound transformation in the food industry. Companies such as General Mills and Kraft Heinz have announced their commitment to remove synthetic food dyes from their U.S. product lines by 2027. This is a turning point and an opportunity for producers looking for natural, effective alternatives.
Why are synthetic dyes disappearing?
Synthetic dyes such as Red 40 and Blue 1 have been used for decades. Regulators and consumer groups have raised questions about them, and U.S. authorities announced in 2025 a plan to phase them out. At the same time, more consumers prefer products with natural, recognizable ingredients on the label.
This pressure is leading major brands to rethink their formulations. Transparency is now part of the brand experience.
A chance to innovate
The removal of artificial dyes opens the door to solutions based on natural ingredients. FARBE NATURALS supports this transition with a wide range of natural pigments that perform well across diverse food applications:
- Spirulina blue: a pigment extracted from spirulina that delivers a bright natural blue, ideal for dairy, confectionery, desserts and plant-based beverages.
- Anthocyanins: derived from fruits and vegetables such as grapes, black carrots and purple cabbage, they provide shades from red to violet, with good stability in acidic products such as yogurt, beverages and baked goods.
- Beta-carotene: pigments that offer a warm yellow to orange range for snacks, cold cuts, beverages and baked goods, with good heat and light stability.
Benefits beyond color
Natural colorants strengthen brand perception and support a clean-label value proposition. By incorporating plant-based ingredients and responsible processes, brands also reinforce their sustainability commitments.
FARBE NATURALS: your partner in the transition
We support food producers with technical guidance, customized solutions and a line of natural colorants aligned with international standards. From turmeric and beta-carotene to spirulina and huito blues, our natural palette helps create appealing, natural and sustainable foods.
Ready to make the switch to natural color? Discover our natural colorants.
To discuss your formulation, please contact the FARBE NATURALS team through our contact form.
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