To reach to today’s younger consumers, it is significant to provide food products with visual attraction. Research insinuates as many as 69% of Millennials frequently take a picture or video of their food before they eat it—and bakery foodstuffs are among the most broadly public on social media.

Nevertheless, while colorful baked goods are very much on demand, that does not mean customers are not trying to see to artificial colorants. Moreover, Nielsen investigate has shown that more than 6 in 10 buyers globally try to sidestep artificial flavors, additives, and colors.

Clean labels are quickly fitting the new normal, with ‘genuineness’ a highly significant idea for customers.

Clean label natural food colors or food sourced ingredients that reveal desired color to a product offer bakery manufacturer an ideal solution, providing all the colors of the rainbow while supporting clean and clear ingredient lists. Such colors are plant-based, made from fruit, vegetables and edible plants using physical processing methods and no chemical solvents. Based on the straightforward principle of coloring food with food, they make use of raw materials such as blueberries, carrots, and fruit juice to bring products to life.

Clean label colors can be used for a wide range of food and drink applications, including baked goods such as breads, muffins, cupcakes, pancakes, and waffles.

They are available in a variety of formats, including liquids and powders, providing options for different product requirements. Liquid colors, which can be added to any water in the formulation, are well suited to many bakery applications.