Since the percentage of new food and beverage launches making no additives or preservatives claims rose from 12.67% in 2012 to 35.15% in 2022, according to a international survey, while there has also been a marked rise in the number of companies pledging to ditch artificial preservatives from established brands over the past couple of years. 

Nowadays EDTA, TBQ, BHA, BHT, calcium sorbate, calcium propionate, potassium benzoate, potassium sorbate, sodium benzoate, sorbic acid are increasingly being added to the unacceptable ingredients list of retailers, foodservice companies and food manufacturers, prompting manufacturers to seek natural alternatives. 

Farbe Naturals milestone is the Natural Potassium Sorbate clean label with  results of 100% Natural on Radiocarbon test which is the newest and innovative solution for companies trying to replace the old and traditional preservatives. 

NatuFresh is the only and unique preservative that give the next characteristics.

• High strength natural powder made from rice flour fermentation.
• Gluten-free, does not blended with wheat flours
• Allergen Free
• 100% Natural Potassium Sorbate 
• Clean Label 
• Replaces 1:1 to the synthetic Potassium Sorbate. 
• Shelf life extender. 
• Free from any kind of petrochemicals.