One of the key members to replace the Titanium Dioxide for a natural alternatives is Dunkin' Donuts through the activist group "as you sow" (https://archive.asyousow.org/companies/dunkin-donuts/). Afterwards the requests to replace the Titanium Dioxide has increased looking for a healthier alternatives. 

FARBE NATURALS has the proper solution to replace the TiO2 in the confectionery sector. However, in some application the performance was not quite equal to titanium dioxide. Our Solution's not only give a wither and brighter shade but in some cases it gives a better cost in use tan its TiO2.